Core Insights - The revenue performance of the casual merge game "Tasty Travels" by DianDian Interactive is experiencing rapid growth, with a month-on-month revenue increase of 61% in June, making it the second highest in global merge game revenue growth [1][2] - Another title from DianDian Interactive, "Kingshot," saw a 56% revenue increase in June after doubling in May, entering the top 3 in overseas mobile game revenue within just four months [1] - Overall, DianDian Interactive's revenue rose by 10% in June, positioning it as the second highest global revenue earner among Chinese mobile game publishers, following Tencent [1] Market Performance - "Tasty Travels" began generating significant revenue from April 2025, with daily revenue increasing from $25,000 on April 1 to a record $200,000 by July 20 [2] - The estimated total revenue for "Tasty Travels" has reached $15 million (approximately 110 million RMB), with 55% coming from the Apple Store and 45% from Google Play [2] - The game has shown strong performance in high-value markets, with the U.S. accounting for 38% of total revenue, followed by Japan and South Korea at 10% each [4] Download Performance - The download volume for "Tasty Travels" has been steadily increasing since April 1, peaking at over 45,000 downloads in a single day on June 25 [6] - The total downloads across both platforms have surpassed 4.15 million, with 60% from the Apple Store and 40% from Google Play [6] - The U.S. leads in download volume with a 25% share, followed by Japan (7%), South Korea (6%), and the UK (5%) [8] Gameplay and Design - "Tasty Travels" employs a classic merge gameplay mechanism where players combine ingredients to fulfill customer orders, progressing through restaurant upgrades and map exploration [9] - The game focuses on an order system, providing players with clear objectives, which helps reduce fatigue from repetitive merging [11] - UI design optimizations enhance user experience, allowing for efficient gameplay without the need for scrolling [14] Advertising and Market Strategy - "Tasty Travels" has maintained a stable advertising strategy since the second half of 2024, with the highest daily ad material exceeding 700 sets in July 2025 [19] - The primary advertising markets are in Europe and North America, with France, Portugal, and Germany leading in ad material volume [22] - Recent advertising materials focus on mini-games and popular casual gameplay, targeting a broader audience [24]
收入破亿，单月增长61%，点点互动又一新品跑出，学的柠檬微趣？
3 6 Ke·2025-07-30 01:01