Core Viewpoint - The hotel industry is facing a "price war" and a trust crisis among consumers, prompting H World Group to implement a transformative strategy with the upgrade of its "H World Club" and the introduction of the "Price Guarantee" feature, which offers dual protection for consumers [1][3][4]. Group 1: Strategic Actions - H World Group's CEO Jin Hui emphasized the need to return to a customer-centric approach, addressing consumer pain points such as price confusion and "big data killing familiarity" [4][5]. - The "Price Guarantee" feature includes "price drop refunds" and "price comparison compensation," aiming to enhance price transparency and reduce ineffective competition in the hotel industry [5][6]. - The initiative is designed to alleviate consumer anxiety regarding hotel bookings, thereby restoring trust in the brand and the industry [5][8]. Group 2: Market Position and Growth - H World Group has over 280 million members and operates more than 30 hotel and apartment brands, including well-known names like Hanting and Qianxi, catering to diverse accommodation needs [6][12]. - The company has risen to the fourth position in the global hotel group rankings, surpassing InterContinental Hotels Group, and is now the second-largest by room count [12][13]. - The focus remains on deepening its presence in the Chinese market, which is viewed as one of the most promising markets globally, with significant growth potential [10][11]. Group 3: Consumer Trends and Future Outlook - The trend of consumer segmentation and personalized demand is evident, with consumers increasingly valuing service quality and cost-effectiveness [11][19]. - H World Group aims to enhance service quality and operational efficiency while reducing customer acquisition costs through the "Price Guarantee" initiative [8][21]. - The company is committed to leveraging technology and AI to improve the customer experience and create a closed-loop ecosystem for travel and accommodation [8][21].
华住集团CEO金辉：中国足以孕育世界级酒店集团