抖音整合即时零售业务，抖音超市合并至小时达｜独家

Core Insights - Douyin Supermarket will be merged into Douyin Xiaoshida to enhance the efficiency of instant retail business [1][6] - The initial launch of Douyin Supermarket aimed to meet user demands for e-commerce purchasing experiences, similar to JD Supermarket and Tmall Supermarket [1][2] - Instant retail has become a competitive focus among major players, with Douyin Xiaoshida gaining prominence alongside Douyin Supermarket [2][6] Summary by Sections Douyin Supermarket Launch and Strategy - Douyin Supermarket was launched in the first week after the 2023 Spring Festival, following a year of preparation and pilot testing in cities like Guangzhou, Shenzhen, and Hangzhou [1] - The operational model of Douyin Supermarket is a hybrid approach, combining consignment and self-operated sales, unlike JD Supermarket's fully self-operated model [1][5] Instant Retail and Competitive Landscape - Instant retail, characterized by rapid delivery services, has become a key area of competition, with Douyin Xiaoshida offering delivery within one hour for various product categories [2][5] - Major competitors like Taobao and JD have established their own instant retail services, enhancing market awareness and acceptance among consumers and merchants [6] Challenges and Operational Adjustments - Douyin Supermarket has faced challenges in delivery efficiency, with many products taking multiple days to deliver, while only a few can achieve next-day delivery [2][5] - The integration of Douyin Supermarket and Douyin Xiaoshida is seen as a strategic move to clarify their roles and improve operational efficiency in the instant retail space [5][6]