ECEC(SZ:002199) Chan Ye Xin Xi Wang·2025-07-30 01:30Industry Overview - The fishing tackle industry in China is experiencing growth due to rising living standards and health awareness, with fishing becoming a popular leisure activity among the youth and retirees [1][9] - The market size of the fishing tackle industry is projected to reach 31.4 billion yuan in 2024, representing a year-on-year growth of 3.0%, with fishing rods accounting for approximately 28%, fishing reels for 18%, baits for 15%, and fishing lines and hooks for 13% [1][9] Industry Chain - The upstream of the fishing tackle industry includes suppliers of raw materials such as carbon fiber, fiberglass, stainless steel, high carbon steel, plastics, rubber, and synthetic fibers, as well as component suppliers like guides, gears, and axles [5] - The midstream involves research, design, and production of fishing tackle, while the downstream consists of sales channels including specialized fishing stores, outdoor goods stores, and e-commerce platforms, targeting both recreational and competitive anglers [5] Consumer Demographics - The primary consumer demographic for fishing tackle in China is the 25-44 age group, which constitutes 46% of the market, driven by their economic capability and leisure needs [7] - Consumers aged 45 and above account for approximately 32% of the market, focusing on practicality and cost-effectiveness [7] Competitive Landscape - The fishing tackle industry in China is characterized by a low entry barrier, resulting in a large number of companies, with over 90% being small to medium-sized enterprises, leading to a highly fragmented market [12] - Notable companies include Weihai Guangwei Outdoor Equipment Co., Shandong Handing Sports Goods Co., Ningbo Haiber Group, and others, showcasing innovative products at industry events [12][14] Company Profiles - Weihai Guangwei Outdoor Equipment Co. integrates R&D, production, and sales of fishing rods, reels, baits, and related products, with an annual production capacity of 10 million fishing rods and 10 million reels [15] - Shandong Handing Sports Goods Co. has rapidly grown to become one of the most influential brands in the Chinese fishing tackle industry, maintaining a leading position in online sales and operating over 2,000 franchise stores [16] Development Trends - Future trends in the fishing tackle industry include the proliferation of smart fishing rods, electronic floats, and automatic fishing machines, which utilize sensors and IoT technology to enhance fishing efficiency [19] - There will be a focus on personalized design, such as reducing weight and improving comfort, to meet consumer demands for high-quality living [19] - Chinese fishing tackle companies are expected to emphasize brand building and international expansion, with some capable firms targeting high-end markets to compete with international brands [19]