Core Insights - The latest shopping center popularity rankings in Shenzhen reveal stability among established venues while new entrants show strong performance [1] - The overall number of projects on the list remains relatively unchanged since May, but significant shifts in rankings have occurred for certain projects [1] Group 1: Shopping Center Rankings - In the category of super-large malls (≥150,000 m²), the top three are Longhua Yifang Tiandi, Qianhai Yifang City, and MixC, with Wanfeng Coastal City making a return to the list after several months [1] - For large malls (100,000-150,000 m²), KKONE in Futian has claimed the top spot for the first time, while Qianhai Happy Harbor has dropped to second place, and a new shopping center, Luohu Yitian Holiday Plaza, has entered the rankings [1] - In the medium mall category (<100,000 m²), Xinghe WORLD·COCOPark has risen to fifth place, while Raffles Plaza has fallen to eighth, with Xixiang Tianhong Shopping Center and the newly opened iN City Plaza making their debut on the list [1] Group 2: Company Performance - Chain enterprises dominate the rankings, with China Resources MixC leading with four projects, followed by Hongrongyuan Yifang Commercial, Coast Commercial, and others with multiple entries [5] - A total of 94% of the ranked projects are managed by group or large-scale commercial management companies, indicating a strong trend towards consolidation in the market [7] Group 3: District Performance - Futian District leads with 10 projects on the list, while Bao'an follows with 7, together accounting for 57% of the total, highlighting the commercial concentration in these areas [8] - Bao'an District, with a population exceeding 5.3 million, is rapidly becoming a core area for commercial growth, driven by its demographic advantages and urban development strategies [11] Group 4: Commercial Cluster Effects - Shenzhen's long-term planning includes the development of five world-class commercial circles, with the Futian CBD being the densest, featuring multiple popular shopping centers [12] - The Qianhai-Baozhong commercial circle showcases a "multi-point linkage" effect with several shopping centers making the popularity list, enhancing the competitive edge of the western core commercial area [12] Group 5: Operational Insights - The mid-year promotional activities are a key focus for the ranked projects, with top venues employing high-concentration events and targeted customer engagement strategies [15] - New entrants like Luohu Yitian Holiday Plaza and iN City Plaza are leveraging unique cultural events and youth-oriented activities to attract local consumers [17]
万象商业与壹方系battle,新商场疯狂吸粉中!深圳人气购物中心TOP30又有新变化
3 6 Ke·2025-07-30 02:39