以场景相融促消费扩容——从新消费把脉经济活力与动能③

Core Viewpoint - The integration of consumption scenes is essential for enhancing consumer experience and driving economic growth, as it combines various sectors like shopping, entertainment, and culture to create immersive experiences [1][2][3][4] Group 1: Integration of Consumption Scenes - The concept of "fusion" in consumption is highlighted as a key strategy for expanding domestic demand and promoting consumption, moving from isolated activities to collaborative efforts [1][2] - Various locations in Beijing and Shanghai are hosting events like concerts and sports competitions within shopping malls, enhancing foot traffic and consumer engagement [2][3] - The integration of diverse consumption scenes allows consumers to enjoy multiple experiences in one visit, thereby unlocking greater consumption potential [3] Group 2: Consumer Experience Enhancement - The modern consumer increasingly values personalized, intelligent, and multi-layered experiences, necessitating a shift from simple product offerings to integrated service experiences [1][3] - Innovative physical spaces, such as the "This Has Mountain" mall in Changchun, exemplify how traditional retail can adapt to attract consumers by offering diverse activities and environments [3] - Current integration efforts are still in the exploratory phase, indicating a need for innovative approaches and significant transformations to meet consumer demands effectively [4]