Group 1 - The closure of mobile apps by public fund institutions is increasing, with several companies, including Ping An Fund, announcing the termination of their app services [4] - The core reason for the shutdown of direct sales apps is the difficulty in reducing operational costs, as the annual maintenance costs can range from millions to over ten million yuan, covering technology updates, security, and content operations [4] - Smaller public fund brands struggle with low app download rates and user engagement, leading to a significant imbalance between investment and returns [4] Group 2 - Companies like Xinda Australia Fund have previously terminated their app operations, indicating a trend in the industry [4] - The trend of shutting down direct sales apps reflects a broader contraction in the direct sales strategy among public fund institutions [4]
公募直销战线再收缩 平安基金将暂停APP运营
Sou Hu Cai Jing·2025-07-30 04:13