“抠门”的新人，急坏了婚纱城的老板们

Core Viewpoint - The wedding industry is experiencing a significant transformation as younger generations prioritize cost-effectiveness and practicality over traditional lavish spending, leading to a decline in wedding-related expenditures and a shift in consumer behavior [1][10][11]. Group 1: Changing Consumer Behavior - Young couples are increasingly opting for budget-friendly wedding options, such as eliminating traditional elements like wedding processions and reducing the number of banquet tables [1][6]. - The trend of "smart spending" is evident, with many couples choosing simpler wedding dresses and reusing outfits for multiple wedding-related events [9][10]. - The focus has shifted from the extravagance of wedding attire to the practicality of future use, with many young consumers questioning the necessity of high expenditures on garments that are often worn only once [10][11]. Group 2: Impact on the Wedding Industry - The Suzhou Huqiu Wedding Dress City, once a leading hub for wedding attire production, is now facing unprecedented challenges due to changing market demands and declining marriage rates [1][12][14]. - Retailers in the wedding dress market are struggling with reduced sales, with some reporting that they cannot sell even ten dresses in a month during peak seasons [11][12]. - The industry is witnessing a shift from high-end, elaborate wedding dresses to simpler, more affordable options, reflecting the changing preferences of consumers [10][11]. Group 3: Market Dynamics and Competition - The wedding dress market is characterized by intense competition, with many retailers resorting to price wars and imitation designs to attract customers [17][19]. - The rapid turnover of fashion trends in the wedding industry has led to a situation where many retailers are forced to frequently update their inventory, often resulting in a lack of unique offerings [15][19]. - Retailers are increasingly turning to online platforms for sales, but face challenges due to price transparency and competition from e-commerce, which often offers better prices and return policies [27][32]. Group 4: Future Strategies - Wedding dress retailers are exploring various strategies to adapt to the changing market, including focusing on brand recognition and leveraging social media for marketing [30][31]. - Some businesses are attempting to pivot towards custom-made and high-end products, although this approach may not be feasible for all retailers due to high costs and low order volumes [28][30]. - The industry is at a crossroads, with many retailers feeling pressured to innovate while grappling with the realities of a declining market and changing consumer preferences [24][32].