HAIER SMART HOME(SH:600690) Jin Tou Wang·2025-07-30 04:25Industry Overview - The global smart home market is experiencing rapid growth, driven by advancements in IoT technology and increasing consumer demand for quality of life [1] - According to Statista, the global smart home market size is projected to reach approximately $154.37 billion in 2024, with a compound annual growth rate (CAGR) of 9.55% from 2025 to 2028, potentially exceeding $231.57 billion by 2028 [1] Company Performance - Haier Smart Home has launched the hOn APP for European users, which has surpassed 10 million users, showing a year-on-year growth of over 40% [1][2] - The hOn APP has achieved a total of 900 million interactions annually, with a stable daily active user count of around 130,000 [1] - Haier's strategy focuses on a "whole-home smart ecosystem," integrating products from Haier, Candy, and Hoover to break down category barriers and achieve cross-device collaboration [1] Market Impact - The smart solutions provided by the hOn APP enhance user experience and drive market growth across Haier's various product lines in Europe [2] - In Spain, Haier's refrigerators hold the top market share, while in Italy, Haier's white goods rank second, with Candy leading the washing machine market [2] - In France, Haier's differentiated three-door Combi refrigerators are the best-selling in the €700 price segment [2] Competitive Position - The hOn APP's user milestone reflects Haier Smart Home's successful global implementation of its smart strategy and showcases the international competitiveness of Chinese brands in the smart home sector [2] - The transition from product export to smart ecosystem export indicates that Chinese brands are collaboratively building a seamless smart home experience with global users [2]