Sou Hu Cai Jing·2025-07-30 05:16Core Insights - JD's subsidiary Jingxi successfully hosted two live-streaming events focused on outdoor and maternal and infant products, achieving significant order growth and consumer engagement [1][2][5]. Group 1: Outdoor Live Streaming Event - The outdoor sourcing live stream on July 16 attracted over 1 million viewers, with peak online participation exceeding 10,000, resulting in over 100,000 orders and a more than 20-fold increase in orders compared to previous periods [2][4]. - The event featured immersive experiences, including factory tours and extreme product testing by company owners, showcasing product durability and quality, which helped alleviate consumer concerns about product reliability [4][2]. - Popular products included portable water buckets, sturdy stools, and seasonal items like wet wipes and polarized sunglasses, indicating strong consumer interest in practical outdoor gear [4]. Group 2: Maternal and Infant Live Streaming Event - The maternal and infant sourcing live stream on July 23 garnered over 1.3 million views, with peak online participation also surpassing 10,000, leading to over 120,000 orders and a more than 6-fold increase in orders compared to typical sales [5][7]. - The event addressed parental concerns regarding children's dental care by providing direct insights into the production and quality assurance of products like children's toothbrushes, while also featuring expert discussions on dental hygiene [5][7]. - The focus on professional guidance and transparency in product quality significantly influenced consumer purchasing decisions, highlighting the effectiveness of educational content in driving sales [7]. Group 3: Strategic Implications - Jingxi leverages JD's robust supply chain to select high-quality products from across the country, enhancing the visibility and sales of local manufacturers through innovative live-streaming formats [7]. - The company plans to deepen collaborations with industrial factories to continue delivering cost-effective, high-quality products directly to consumers, indicating a strategic focus on value and transparency [7].