Core Viewpoint - The report from CICC indicates a strong long-term competitive advantage for Gu Ming (01364), leading to an upward revision of adjusted net profit estimates for 2025 and 2026 by 9% and 7% to 2.2 billion and 2.5 billion HKD respectively [1] Group 1: Revenue Growth and Store Expansion - The company is expected to achieve approximately 30% revenue growth in the first half of 2025, driven by both same-store sales and new store openings [2] - The number of stores is projected to reach around 11,000 by the end of the first half of 2025, with about 1,100 new stores added [2] - The company signed nearly 2,000 new stores from January to May, although some openings are delayed due to renovation capacity constraints [2] Group 2: Profitability and Margin Improvement - The company is anticipated to see a recovery in profit margins, with a projected increase in non-GAAP net profit to around 1 billion HKD in the first half of 2025 [2] - The gross margin is expected to expand due to increased cup volume, although lower margins from coffee machines may offset some of this gain [2] - The company plans to enhance coffee product marketing, which is expected to increase coffee cup volume to over 10% by June [2] Group 3: Future Outlook and Competitive Position - The outlook for same-store sales in the second half of the year remains positive, with expectations for accelerated store openings due to the easing of renovation constraints [3] - The company is leveraging delivery subsidies for new customer acquisition and product promotion, particularly for coffee products [3] - The long-term competitive advantage of Gu Ming is expected to be maintained, focusing on brand value and customer experience rather than solely on short-term promotions [3]
中金：维持古茗(01364)目标价28港元 评级“跑赢行业”