Zhi Tong Cai Jing·2025-07-30 07:13Core Viewpoint - The report from CICC maintains the profit forecast for Pop Mart (09992), with the current stock price corresponding to 33/26 times adjusted P/E for 2025/2026, and a target price of 330 HKD, indicating a 35% upside potential [1] Group 1: Company Evolution - Over the past fifteen years, Pop Mart has evolved from its inception to a diversified entity and now aims for global presence, establishing an IP matrix with the largest IP, THE MONSTERS, projected to generate over 3 billion CNY in revenue by 2024, alongside four IPs generating over 1 billion CNY and thirteen IPs generating over 100 million CNY [2] - The revenue contribution from different product categories has shifted, with figurines now accounting for 53%, plush toys at 22%, and MEGA and derivative products contributing 13% and 12% respectively [2] - Overseas revenue has surpassed 5 billion CNY, with Southeast Asia contributing 47%, East Asia 27%, Hong Kong, Macau, and Taiwan 14%, and North America and Europe 11% [2] Group 2: Operational Strategy - The company has established a comprehensive operational system, focusing on IP discovery through systematic mechanisms like exhibitions and internal incubation, enhancing the success rate [3] - Product-driven IP operation helps extend categories and styles, with recent new product launches showing increased speed and higher success rates, validating the platform advantage [3] - A direct sales system strengthens control over inventory and pricing, allowing the company to respond to terminal demand and inform product development [3] Group 3: Future Prospects - The overseas market presents significant growth opportunities, with North America entering a rapid growth phase, Europe preparing for expansion, and Southeast Asia expected to maintain strong performance [4] - Compared to world-class IPs like Hello Kitty, LABUBU has substantial room for growth and aims to become a global super IP, supported by a platform-based IP operation system [4] - Diverse business lines, including figurines and plush toys, are still in the growth phase, with potential for expansion into building blocks, accessories, theme parks, and content ecosystems [4]