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Adidas slumps 7% as sportswear giant warns tariffs to drive up U.S. prices
adidasadidas(US:ADDYY) CNBCยท2025-07-30 07:20

Core Insights - Adidas shares declined by 8.3% following the announcement of a significant financial impact from U.S. tariffs, estimating a hit of 200 million euros ($231 million) in the second half of the year [1] - The company expressed concerns about potential risks to consumer demand due to inflation triggered by tariffs, while maintaining its full-year guidance amidst elevated uncertainty [2] - Despite challenges, Adidas reported a 2% year-on-year increase in second-quarter revenues, totaling 5.95 billion euros, although this fell short of analyst expectations [3] Financial Impact - The anticipated cost increase from tariffs could reach 200 million euros ($231 million) in the latter half of the year [1] - The company reported a negative currency impact of 300 million euros on revenues [3] - Operating profit for the second quarter rose by 58% year-on-year to 546 million euros, exceeding forecasts of 518 million euros [3] Sales Performance - Second-quarter sales growth was noted at 2% year-on-year, with the U.S. market experiencing the weakest growth [3] - Full-year currency-neutral sales are expected to increase at a high-single digit rate, with operating profit projected between 1.7 billion euros and 1.8 billion euros [2]