中国家电领跑马来西亚，海尔空调、冷柜均第一

Core Insights - Emerging markets are increasingly important for home appliance companies, with Malaysia being a key player in the ASEAN economic circle due to its population of 33 million and an average GDP growth rate exceeding 4% [1] - The home appliance market in Malaysia has long been dominated by Japanese and Korean brands since the 1970s, but this stable market structure is now experiencing structural changes [1] - Chinese brands, particularly Haier Smart Home, are capitalizing on the deepening economic cooperation between China and ASEAN, benefiting from reduced tariffs and collaborative industrial chains [1][2] Market Dynamics - Malaysia's tropical climate presents specific market challenges, such as the growth of mold in air conditioning units, which affects user experience and poses health risks [1] - Haier Smart Home has responded to local needs by offering differentiated products, such as UV smart air conditioners that address mold issues and freezers with features like refrigeration and freezing conversion [2] Competitive Position - Haier Smart Home has gradually increased its market share in Malaysia, particularly in the freezer and air conditioning segments, with GfK data indicating a market share of over 40% for freezers and a year-on-year increase to 16.7% for air conditioners by Q1 2025 [1][2] - The company's success in Malaysia serves as a case study for Chinese home appliance brands, demonstrating how technological innovation and deep localization can help break traditional market structures and compete in the global high-end market [2]