SDHS(SH:600350) Qi Lu Wan Bao·2025-07-30 07:37Core Viewpoint - The Weifang West Service Area, the largest in Shandong Province, has completed its renovation and officially opened, showcasing a blend of commercial operations, cultural experiences, and leisure activities, reflecting Shandong Highway Group's commitment to transforming service areas through a "six modernization" approach [1]. Group 1: Design and Environment - The service area features a Han Dynasty architectural style, integrating Qilu culture, natural landscapes, and modern commerce, highlighted by a giant kite sculpture and twelve miniature scenic spots that showcase the charm of Qilu [1]. - The design encourages immersive experiences, transforming brief stops into engaging visits through attractions like the kite exhibition hall and cultural corridors [1]. Group 2: Business Operations - The service area includes 22 business formats, combining international brands, well-known chains, and local specialties, creating a new consumption ecosystem [9]. - Notable brands such as KFC and Kud Coffee account for 40% of the offerings, while the "Weifang Feast" food street features over 30 local delicacies, enhancing the culinary experience for visitors [9]. Group 3: Service Quality - The service area has strategically planned 997 parking spaces and equipped 26 charging stations with 44 charging guns, addressing concerns about range and parking [9]. - Facilities include 244 restroom stalls, third-gender restrooms, and mother-baby rooms, promoting a user-friendly environment and elevating service quality from basic to premium [9]. Group 4: Future Plans - The renovation of the Weifang West Service Area represents the latest effort by Shandong Highway Group to create "three excellent" service areas, aiming to reshape the image of Shandong Highway [9]. - The company plans to continue its mission of "sharing a beautiful journey" by advancing the "six modernization" transformation of service areas to meet the high-quality travel needs of the public [9].