剑指平台经济“内卷式”竞争 网经社启动第47次专项调查行动

Core Viewpoint - The Chinese government is intensifying its "anti-involution" policies to combat low-efficiency competition in the platform economy, aiming to shift from chaotic "traffic involution" to a new phase of healthy competition focused on efficiency and service [2][9]. Group 1: Policy Background - "Anti-involution" has become a key term in China's economic governance, with significant policy developments from July 2024 to March 2025, including the introduction of the revised Anti-Unfair Competition Law, which prohibits platforms from forcing merchants to sell below cost [2][3]. - The series of policies aims to curb malicious competition, protect stakeholders' rights, and drive the industry towards high-quality development [2][3]. Group 2: Industry Challenges - Various sectors, including live e-commerce, retail e-commerce, food delivery, ride-hailing, and online travel, are deeply entrenched in "involution" and face severe challenges due to ongoing low-price wars and subsidy battles [2][4]. - The food delivery industry exemplifies this issue, where platforms transfer costs to merchants through irrational subsidies and rising commissions, creating a vicious cycle [4][6]. Group 3: Investigation Actions - The "Breaking 'Involution' and Reshaping Ecology" investigation initiated by the China E-Commerce Research Center focuses on major platforms across retail e-commerce, local life services, cross-border e-commerce, ride-hailing, and online travel [9][20]. - The investigation will include real-time monitoring of "involution" issues, extensive research on platforms' responses to policies, expert analyses of industry pain points, and multi-channel dissemination of findings [20][22]. Group 4: Future Directions - The investigation aims to establish a new competitive dimension centered on "efficiency" and "service," moving beyond mere traffic and price competition to enhance supply chain optimization and technological empowerment [22]. - Regulatory measures and legal deterrents are necessary to address the current challenges, but a sustainable evaluation system focused on creating real social value is essential for long-term success [22].