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看!夜间经济热度不一般(中国消费向新而行·关注夏日消费)
Sou Hu Cai Jing·2025-07-30 07:54

Group 1: Night Economy Trends - The night economy is experiencing significant growth, with various regions innovating consumption scenarios and promoting business integration to stimulate consumer potential [7][9][10] - In Huangshi, the "Night Training, Night Practice, Night Competition" series of events has led to increased participation in sports activities, with 24 events held since May, attracting over 118,400 local residents and 28,300 tourists, generating indirect consumption exceeding 25 million yuan [9][10] - In Changsha, night consumption accounts for 60% of total consumption, with over 1 million people employed in the sector, highlighting the city's focus on developing night economy demonstration areas [11][12] Group 2: Sports and Fitness Consumption - The Fuke Sports Center in Huangshi has seen a doubling of daily visitors to over 300 since July, attributed to the integration of various sports resources and the introduction of night training programs [8][9] - The center has launched 10 night training classes with a renewal rate of 75%, achieving full utilization of its facilities during night hours [8][9] Group 3: Food and Beverage Innovations - In Changsha, new consumer brands are thriving, with the "Didao Changsha Minyi Museum" attracting over 541,000 visitors since its opening, primarily during night hours [10][11] - The "Zero Snacks" store in Changsha reports an average weekend foot traffic of over 10,000, indicating a strong demand for unique food experiences among young consumers [11] Group 4: Cultural and Tourism Integration - The new night market in Mangshi, Yunnan, combines industrial heritage with local culture, attracting tourists with its unique food offerings and vibrant atmosphere [12][13][14] - The market features a variety of local delicacies and has become a popular destination for both locals and visitors, contributing to the region's night economy [13][14]