“老字号”焕发“新活力” 得利斯受邀参加“产业链上的山东好品牌”潍坊市食品加工产业记者见面会

Core Insights - The company, Delisi, emphasizes its commitment to high-quality meat products and has established a comprehensive product line with over 1,000 varieties across 10 categories, including low-temperature meat products and ready-to-eat meals [1][2] - Delisi has integrated blockchain technology for product safety and traceability, ensuring consumer trust and product integrity [1] - The company is undergoing digital transformation to enhance efficiency and reduce costs through a full-chain management system in collaboration with Youhui [1][2] Company Development - Delisi has been operating for over 40 years in Shandong, focusing on improving public dietary nutrition and achieving excellence in meat science [1] - The company has invested in smart production lines at its Shandong production base, aiming for a dual leap in efficiency and quality [1] - Notable products like the juicy grilled sausage and classic ham have achieved sales records exceeding 5 million yuan in a single event [1] Marketing Strategy - Delisi is leveraging online platforms, including live-streaming e-commerce, to reach younger consumers, with the chairman personally engaging in live broadcasts to connect with an audience of nearly 300,000 followers [2] - The company is enhancing its offline channel development to create a synergistic marketing network that integrates online and offline resources [2] - By 2025, Delisi plans to accelerate its international expansion, targeting markets in Africa, Southeast Asia, the Middle East, and Europe with products tailored to local tastes [2] Industry Impact - Delisi's growth reflects the high-quality development of the food industry in Shandong province, serving as a model for other enterprises [2] - The company aims to drive innovation across the supply chain and reshape consumer experiences through digital transformation, revitalizing traditional brands [2] - Delisi intends to leverage the "Shandong Good Products" brand influence to promote high-quality Shandong manufacturing both nationally and globally [2]