Zhi Tong Cai Jing·2025-07-30 08:21Core Insights - The trend of large display screens in vehicle cockpits is becoming increasingly evident, with the central interactive display (CID) as a focal point for this development [1] - The penetration of new energy and smart driving vehicles is accelerating the adoption of large, high-resolution central screens [4] Group 1: Market Overview - In the first half of 2025, the cumulative installation of CIDs in China's passenger vehicles reached approximately 12.84 million units, representing a year-on-year growth of 12%, with a CID installation rate of 98% [4] - The average size of CIDs for new energy passenger vehicles and fuel vehicles is 14.1 inches and 11.0 inches, respectively, with year-on-year increases of 0.4 inches and 0.5 inches [4] Group 2: Size and Trends - The installation rate of CIDs sized 12.0 inches and above reached 60%, reflecting a year-on-year increase of 11 percentage points [4] - The average CID sizes for different types of passenger vehicles in the first half of 2025 were 13.6 inches for MPVs, 12.7 inches for SUVs, and 12.1 inches for sedans, all showing year-on-year increases [5] Group 3: Brand Performance - Domestic passenger vehicles have an average CID size of 13.2 inches, which is 0.5 inches higher than the previous year, driven by brands like BYD, Geely, Xiaomi, Changan, and Li Auto [5] - For vehicles priced at 200,000 yuan and above, the average CID size exceeds 13.5 inches, indicating a trend where higher-priced vehicles tend to have larger CIDs [5] Group 4: Future Developments - The future of vehicle cockpit displays is expected to focus on larger sizes, higher resolutions, multifunctional integration, voice control, and personalized settings, with technological innovation and differentiated competition strategies being key drivers for local display companies [6]