香港贸发局：第2届香港好物节8月举办 助力港企拓展内地电商市场

Core Insights - The Hong Kong Trade Development Council (HKTDC) is organizing the 2nd "Hong Kong Goodies Festival" from August 1 to 31 to assist Hong Kong SMEs in expanding into the mainland e-commerce market [1] - The mainland's cross-border e-commerce market exceeded 17 trillion RMB last year, presenting a significant opportunity for Hong Kong businesses [1] - The festival will feature nearly 260 brands across seven major product categories, offering over 500 unique products and discounts throughout the month [1] Group 1 - The event aims to enhance the visibility of high-quality Hong Kong products among mainland consumers [1] - The first edition of the festival achieved substantial success, leading to increased participation this year [1] - The HKTDC's Vice President highlighted the festival as a flagship event of the "E-commerce Express" program, promoting the slogan "Hong Kong Goodies, Shop Online" [1] Group 2 - The festival will collaborate with major e-commerce and social media platforms for promotional activities [1] - A series of specialized training seminars targeting the mainland e-commerce market will be organized to help businesses effectively seize opportunities [1] - The Hong Kong government continues to support industry upgrades and transformations through various measures to facilitate online sales channels [1]