西麦食品：药食同源点燃科技大健康引擎，高端礼品添多元渠道活力

Core Insights - The establishment of Xiyi Biotechnology marks a strategic collaboration between Ximai Foods and Yiyangsheng Group, focusing on innovative applications of biotechnology in the field of food and medicine integration, aiming to create a leading brand in China's fermented health products [1][2] - Ximai Foods, with a 30-year history and the only listed company in the oat industry chain in China, is positioning itself in the health sector, emphasizing its commitment to the health business through the formation of Xiyi Biotechnology [2][4] - The macro environment is favorable, with government policies supporting the food and medicine integration industry, projected market growth, and increasing consumer demand for health food products [2][3] Company Overview - Xiyi Biotechnology will build a rich resource library for food and medicine integration, utilizing advanced biotechnology to explore the efficacy of ingredients and establish a traceable ecological strain resource library [5] - The founder of Ximai Foods, Xie Qingkui, emphasizes the importance of leveraging local resources and government support in Hezhou, where the company originated, to enhance investment and contribute to local economic development [6][7] Market Positioning - Ximai Foods has captured the development opportunity in the food and medicine integration sector, receiving accolades for its oat-based health products, which have shown strong market performance [3] - The company is also expanding into the high-end gift market through a partnership with Shenzhen Bairuiji Cultural Technology Co., aiming to create a comprehensive channel network for health gift solutions [8]