FAW Jiefang(SZ:000800) Zhong Guo Jin Rong Xin Xi Wang·2025-07-30 09:19Core Viewpoint - In the first half of the year, FAW Jiefang maintained its leading position in the domestic medium and heavy truck market with a market share of 23.2%, emphasizing a commitment to quality, technological innovation, and ecological collaboration to address industry challenges and pursue long-term growth [1][2]. Group 1: Strategic Response to Market Challenges - FAW Jiefang is facing operational pressures in the commercial vehicle industry but remains focused on strategic stability, emphasizing the potential for growth despite competition from new entrants like Great Wall and BYD [2]. - The company is implementing a three-year quality improvement project, resulting in a 30.3% year-on-year reduction in external quality losses and a 26% decrease in after-sales claims frequency within three months [2]. - FAW Jiefang is enhancing its core technology capabilities by focusing on independent research and development of key powertrain components, creating a unique competitive edge through a collaborative innovation system [2]. Group 2: Value Orientation and Market Stability - The company refuses to engage in price wars, maintaining its market share while focusing on brand value and long-term competitiveness [3]. - FAW Jiefang has implemented a price increase strategy across its entire model range to protect brand value and second-hand vehicle retention rates, despite short-term sales impacts [3]. - The company is leveraging big data from its vehicle networking platform to optimize operational fuel consumption and enhance after-market services, offering original parts at a 30% lower price than installed components [3]. Group 3: Long-term Vision and Ecosystem Collaboration - FAW Jiefang is accelerating global R&D and talent acquisition, establishing a "four countries, nine locations" R&D network to enhance local adaptability and focus on new technologies [4]. - The company plans to launch new products in the second half of the year, including upgrades to traditional vehicles and smart vehicle products [4]. - FAW Jiefang is restructuring its marketing system to a user co-creation model and has formed strategic partnerships to enhance the development of new energy commercial vehicles and charging networks [5].