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抖音升级团播管理规范:严格治理欺诈诱导、侵犯主播合法权益等问题
BABABABA(US:BABA) Xin Lang Ke Ji·2025-07-30 09:55

Core Points - Douyin has upgraded its "Douyin Live Group Broadcasting Content Management Regulations" to promote high-quality industry development and regulate various parties in the industry [1] - The new regulations include stricter measures against issues such as false intimacy relationships to induce tipping and unreasonable live broadcast durations or high penalties imposed by agencies on hosts [1] - The platform will implement a tiered punishment system for accounts with violations, including reduced recommendations, interrupted broadcasts, and even indefinite suspension of live broadcasting rights [1] Group 1 - Douyin aims to combat inappropriate behaviors that infringe on user rights by prohibiting hosts from engaging in such actions [2] - Agencies are banned from maliciously hyping and disrupting the business environment [3] Group 2 - The regulations specifically address behaviors such as encouraging minors to participate in live broadcasts, allowing fans to organize consumption rankings, and fostering a false sense of intimacy to manipulate user spending [4] - Agencies and hosts are prohibited from using exaggerated claims to stimulate consumption and from allowing organized attacks or harassment against others [4]