以场景相融促消费扩容

Core Insights - The integration of consumption scenarios is not merely a simple addition of functions, resources, or categories, but rather a multi-format integration that revitalizes goods and services through immersive experiences, leading to an upgrade in consumption quality [1][2] Group 1: Consumption Scenario Integration - The current consumption structure in China is transitioning to a stage where product consumption and service consumption coexist, with consumers increasingly valuing personalized, intelligent, and multi-layered experiences [2] - The concept of "fusion" in consumption is essential for expanding domestic demand and promoting consumption, moving from isolated operations to collaborative efforts and resource sharing [1][2] - Examples of successful integration include shopping malls hosting various activities such as sports events, which not only enhance consumer experience but also increase foot traffic [2][3] Group 2: Physical Space Innovation - The transformation of physical spaces like traditional shopping districts, scenic areas, and malls is crucial for accelerating the integration of consumption scenarios and enhancing operational efficiency [3][4] - Innovative designs, such as the "This Has Mountain" mall in Changchun, demonstrate how reimagining physical spaces can attract consumers by offering diverse experiences in a single location [3] - Effective investment and scientific planning are necessary to upgrade traditional physical spaces to meet the evolving demands of consumers [3][4] Group 3: Future Directions - Many current integration efforts are still in the exploratory 1.0 stage, indicating a need for innovative transformations to achieve high-frequency, high-quality scenario switching and user responses [4] - Companies must align closely with consumer needs and psychology, accelerating resource integration, business model innovation, product upgrades, and brand development to achieve a win-win situation for both consumers and businesses [4]