壹快评丨警惕外卖大战及“新战场”的负面影响

Core Viewpoint - The ongoing subsidy war has severely impacted physical stores, and the emergence of a "new battlefield" may pose even greater challenges to the industry [1][2]. Group 1: Impact on Physical Stores - The subsidy war has led to a significant increase in sales volume for some businesses, but profits are declining [1]. - A chain fast-food brand founder expressed a desire to limit the proportion of takeaway orders, indicating a preference to avoid being forced into the subsidy competition [1]. - Many merchants feel compelled to participate in the subsidy war due to their high dependency on delivery platforms, leading to intensified competition and reduced profits [1]. Group 2: New Battlefield and Industry Dynamics - The "new battlefield" refers to the shift from simple delivery services to a more integrated model involving production and delivery, which some platforms are adopting [1]. - The emergence of "new battlefield" dynamics may lead to a restructuring of the entire restaurant industry chain, with potential positive or negative outcomes [2]. - The capital-driven restructuring could either promote industry advancement and consumer benefits or result in chaos and disorder within the market [2]. Group 3: Regulatory Environment - Recent meetings of the Central Financial Committee and the Political Bureau emphasized the need to regulate low-price and disorderly competition in the market [3]. - Although the subsidy war has not been explicitly labeled as low-price disorderly competition, it exhibits characteristics of such competition, leading to regulatory scrutiny [3]. - The National Market Supervision Administration has engaged with relevant companies, indicating that continued non-compliance will not be overlooked [3].