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星巴克在华寻找合作方新进展:正评估超20个有强烈意愿机构
Bei Ke Cai Jing·2025-07-30 11:13

Core Insights - Starbucks reported a revenue of $9.5 billion for Q3 of fiscal year 2025, marking a 4% year-over-year increase [1] - The company is actively seeking potential equity partners for its China operations, evaluating over 20 interested institutions, while maintaining a strong commitment to the Chinese market [1][2] - In China, Starbucks achieved an 8% year-over-year growth in its business, reaching $790 million, with same-store sales increasing by 2% [1] Financial Performance - Q3 revenue reached $9.5 billion, a 4% increase compared to the previous year [1] - Starbucks' China business grew by 8% to $790 million, continuing a trend of three consecutive quarters of year-over-year growth [1] - The number of Starbucks stores in China reached 7,828, with 70 new stores opened and expansion into 17 new county-level markets [1] Strategic Initiatives - Starbucks is focusing on diversifying its product offerings beyond coffee, with a "morning coffee, afternoon non-coffee" strategy driving growth [2] - Key products like Frappuccino, iced tea, and tea lattes are attracting younger consumers and enhancing afternoon and evening sales [2] - The company is exploring various options for its China business, including potential equity sales to local companies with industry experience [2] Market Positioning - Starbucks' CEO emphasized the search for strategic partners that share the company's vision and values, highlighting the strong interest from various parties in collaborating with Starbucks in China [2] - The ongoing partnerships and brand collaborations are enhancing brand reputation and driving sales growth [2]