以场景相融促消费扩容（评论员观察）——从新消费把脉经济活力与动能③

Core Viewpoint - The integration of consumption scenarios is not merely a simple combination of functions, resources, and categories, but rather a multi-business integration that drives the renewal of goods and services, reshaping consumption methods through immersive experiences, ultimately achieving an upgrade in consumption quality [1][2][3] Group 1: Consumption Scenario Integration - The current consumption structure in China is transitioning to a stage where product consumption and service consumption coexist, with consumers increasingly valuing personalized, intelligent, and multi-layered consumption experiences [2][3] - The integration of consumption scenarios involves finding synergies between different sectors to create a combined effect greater than the sum of its parts, such as combining events like exhibitions and concerts with local attractions to enhance consumer engagement [2][3] Group 2: Physical Space Innovation - The transformation of physical spaces, such as shopping malls and parks, is essential for promoting the integration of consumption scenarios and enhancing business models, as seen in innovative examples like the "This Has Mountains" mall in Changchun, which integrates various cultural and recreational offerings [3][4] - Effective investment and scientific planning are necessary to upgrade traditional physical spaces, enabling them to adapt to new consumption patterns and attract more foot traffic [1][3] Group 3: Future Directions - Many current integration efforts are still in the exploratory 1.0 stage, and achieving high-frequency, high-quality scenario switching and user response requires innovative transformations and a deep understanding of consumer needs [4]