Get ready to pay more for your Adidas haul

Core Viewpoint - Adidas plans to raise prices in the US due to tariffs, which could cost the company approximately €200 million (around $218 million) in the second half of the year [1]. Group 1: Financial Impact - The company experienced a "negative impact in the double-digit euro millions" from tariffs in Q2 [1]. - Revenue increased by about 2% year-on-year to nearly €6 billion for the three months ending June 30 [10]. - Operating profit surged 58% year-on-year in Q2 to €546 million [10]. Group 2: Tariff Details - Vietnam, Adidas's largest sourcing country, which accounts for 27% of the company's total volume, will face a 20% tariff starting August 1 [3]. - Indonesia, responsible for 19% of Adidas's products, will face a 19% tariff [3]. - Other companies, including Nike, Macy's, Shein, Temu, Ford, and Walmart, are also raising prices to offset tariffs [3][8]. Group 3: Market Outlook - CEO Bjørn Gulden expressed caution regarding a bullish outlook for 2025 due to global volatility and uncertainty surrounding final US tariffs [2]. - The company maintains its initial outlook for 2025 operating profit between €1.7 billion and €1.8 billion, although this may change [9]. - Adidas's stock fell 7% to €13.85 per share on the Frankfurt stock exchange [9].