Hollister Puts Emerging Artists Center Stage as The Official Presenting Partner of Lollapalooza Aftershows

Core Insights - Hollister Co. is partnering with Lollapalooza to present 88 Aftershows across 30 venues in Chicago from July 30 to August 3, 2025, featuring emerging artists Gigi Perez, Max McNown, and Wyatt Flores [3][4][5] Company Overview - Hollister Co. is a brand under Abercrombie & Fitch Co. (NYSE: ANF), known for its quality apparel, accessories, and fragrances, with over 500 stores worldwide and an online presence at HollisterCo.com [6] Event Details - The Aftershows will take place at iconic venues, including the House of Blues Chicago, and will feature unique experiences such as Hollister-designed spaces, free food from popular food trucks, and customized keepsakes [3][4] - The partnership aims to enhance the connection between artists and fans, reflecting Hollister's commitment to music and youth culture [4][5] Marketing Strategy - Hollister's involvement in Lollapalooza builds on its history with music, including previous events like in-store concerts and the Hollister Feel Good Fest, which featured performances across high schools nationwide [3][4] - The brand's Chief Marketing Officer emphasized the importance of music in connecting with customers and supporting emerging talent [4]