把握趋势：小游戏出海的黄金时代——2025年度游戏商务大会圆满举办

Core Viewpoint - The 2025 Game Business Conference held in Shanghai aims to deepen the internationalization of the gaming industry, promoting resource complementarity and collaboration between domestic and international markets [1][3]. Group 1: Conference Overview - The conference featured key leaders from various organizations, including the Shanghai Municipal Propaganda Department and the China Audio-Video and Digital Publishing Association, along with representatives from gaming companies and investment institutions [3][4]. - The event included four main parts: the Game Industry Overseas Development Forum, New Game Appreciation and Overseas Traffic Conference, New Product and IP Exchange Meeting, and a showcase of third-party services for overseas expansion [3][4]. Group 2: Industry Insights - In the first half of 2025, China's self-developed games generated actual sales revenue of $9.501 billion in overseas markets, marking an 11.07% year-on-year increase, with mini-games becoming a core growth engine [4][19]. - Three key characteristics of mini-games going overseas were identified: lightweight forms meeting fragmented demand, technological empowerment through AIGC, and social-driven traffic growth [4][5]. Group 3: Strategic Recommendations - To ensure sustainable development of China's gaming industry abroad, three recommendations were made: expanding into emerging markets, diversifying product types, and fostering a cooperative win-win ecosystem [5][9]. Group 4: Regional Development Initiatives - The Shanghai Hongqiao International Central Business District is focusing on building a comprehensive service system for overseas expansion, enhancing public services, and facilitating cross-border flow of innovative elements [7][11]. - The North Hongqiao Business District has seen significant growth in its gaming industry, with over 160 gaming companies established and revenue exceeding $5 billion in 2024 [42]. Group 5: Globalization Research Findings - The report on the globalization of the Chinese gaming industry indicated that by 2024, the overseas sales revenue of self-developed games would account for 33.62% of total sales, with major investment destinations being Finland, Israel, Japan, and the United States [19][21]. Group 6: Mini-Game Service Platform - A new "Mini-Game Service Platform" was launched to assist domestic gaming companies in expanding into overseas mini-game markets, aiming to break down information barriers and enhance resource integration [17][42].