推中式精酿啤酒，多元化会是好想你的良药吗？

Core Viewpoint - The company "Hao Xiang Ni," known as the "King of Red Dates," is diversifying into the craft beer market by launching a series of flavored beers, aiming to find new growth opportunities amid ongoing financial losses [1][3]. Group 1: Company Overview - Founded in 1992, Hao Xiang Ni specializes in the research, procurement, production, and sales of health foods, including red dates and dried fruits. It became the first listed company in China's red date industry in 2011 [3]. - The company experienced significant revenue growth from 2016 to 2019, with revenue increasing from 2.072 billion to 5.961 billion yuan, and net profit also rising during this period [3]. - However, after selling its subsidiary Baicaowei to PepsiCo in 2020, the company has faced continuous losses, reporting losses of 189 million, 52 million, and 72 million yuan from 2022 to 2024 [3][4]. Group 2: Recent Developments - In an effort to improve performance, the company has focused on the "Red Date+" strategy, launching various health-oriented products, including the "Hong Xiaopai" red date snack, which achieved nearly 300 million yuan in sales in its first year [3][4]. - Despite these efforts, the health-oriented product line generated only 69 million yuan in revenue in 2024, a decline of 20.31% year-on-year [4]. - The red date product segment has also shown revenue fluctuations, with figures of 955 million, 1.311 billion, and 1.222 billion yuan from 2022 to 2024, reflecting a challenging market environment [4]. Group 3: Strategic Moves - The company has made several strategic investments, including a 30 million yuan investment in the Shenzhen Longzhu Equity Investment Fund, indirectly participating in the popular tea drink brand Mixue Ice City, which led to the launch of a red date milk tea product that sold 8 million cups in one month [5][6]. - In December 2024, the company announced a 700 million yuan investment in the snack brand Mingming Hen Mang, acquiring a 6.64% stake, which became its largest customer, contributing approximately 94 million yuan to annual sales [5]. - The recent entry into the craft beer market, with products featuring flavors like red date and green tea, aligns with current consumer trends, particularly targeting female consumers [6]. However, the company faces challenges in aligning its sales channels with the craft beer market, which typically relies on immediate retail and bar sales [6].