adidas(US:ADDYY) Zheng Quan Ri Bao Wang·2025-07-30 13:00Core Insights - Adidas reported a strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase, and a 14% increase for the first half, totaling €12.105 billion [1] - The company achieved an operating profit of €546 million in Q2, up 58% year-over-year, and €1.2 billion for the first half, a 70% increase [1] - The gross margin improved by 0.9 percentage points to 51.7% in Q2 and 51.9% in the first half [1] Financial Performance - Q2 global revenue: €6 billion, 12% growth (currency-neutral) [1] - H1 global revenue: €12.105 billion, 14% growth [1] - Q2 operating profit: €546 million, 58% growth [1] - H1 operating profit: €1.2 billion, 70% growth [1] - Q2 gross margin: 51.7%, up 0.9 percentage points [1] - H1 gross margin: 51.9%, up 0.9 percentage points [1] Market Performance - The Greater China region reported Q2 revenue of €798 million, an 11% increase, and H1 revenue of €1.827 billion, a 13% increase [1] - The sports performance and sports fashion segments both achieved double-digit growth, with increases of 12% and 13% respectively [1] - Footwear revenue grew by 9%, with running products like the ADIZERO0 series seeing over 25% growth [1] Strategic Initiatives - Adidas emphasizes a localized strategy in China, focusing on understanding local demands and enhancing both sports performance and fashion [2] - The company is actively engaging in sports events to boost consumer interest and participation [3] - Adidas is committed to nurturing young sports talent in China through partnerships with educational institutions and sports events [5] Future Outlook - For 2025, Adidas expects to maintain double-digit revenue growth and an operating profit between €1.7 billion and €1.8 billion [6]