Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap

Core Insights - Sprout Social has acquired NewsWhip to enhance its capabilities in predictive media intelligence, allowing brands and publishers to better navigate the digital media landscape [1][4] - The integration of NewsWhip's AI-driven insights with Sprout Social's existing solutions will provide a comprehensive view of media and social signals, enabling proactive engagement [2][7] - The acquisition is expected to accelerate Sprout Social's AI roadmap and enhance its Listening capabilities, providing real-time, actionable intelligence to its customers [6][7] Company Overview - Sprout Social is a leading provider of cloud-based social media management software, serving approximately 30,000 brands with a focus on delivering smarter business impact [8] - NewsWhip, founded in 2011, specializes in real-time media intelligence, monitoring millions of signals to help brands identify trending stories and manage crises effectively [3][4] - The acquisition will see NewsWhip's team join Sprout Social, with its CEO Paul Quigley taking on the role of General Manager for Sprout's Listening business [4] Financial Details - The acquisition of NewsWhip was valued at $55 million in cash, with an additional potential of up to $10 million in performance-based earnouts over the next two years [5] - The deal was funded through Sprout's revolving credit facility and cash reserves [5]