10年布局120座体育公园，周莉如何构筑她的“精神原乡”

Core Insights - The article highlights the innovative approach of Happy Sports Group in integrating sports into community development and urban renewal, emphasizing the importance of sports parks as a means to enhance community engagement and quality of life [1][5][9] Group 1: Company Overview - Happy Sports Group, founded by Zhou Li, has been a pioneer in promoting "child-friendly cities" and exploring "sports consumption scenarios" in Chengdu, China [1] - The company has established over 120 sports park projects across more than 40 cities in China, focusing on community-based sports services and sustainable operations [8][9] Group 2: Industry Trends - The sports industry in China has seen rapid growth over the past decade, with a shift towards integrating sports into community life and urban planning [5][9] - Zhou Li's vision includes transforming sports parks into "spiritual homes" that continuously create a better lifestyle, rather than just being physical venues [1][5] Group 3: Community Engagement - The introduction of the WePark community smart football park model in Chengdu exemplifies the integration of advanced sports technology and community needs, allowing residents to access high-quality training facilities [8][9] - Events like the "Community World Cup Smart Football Challenge" have successfully engaged over 500,000 participants, showcasing the potential of sports to activate community vitality [8][9] Group 4: International Collaboration - Happy Sports Group actively engages in international partnerships, collaborating with top sports institutions from Finland and the Netherlands to enhance its offerings and expand its reach [5][16] - The company has facilitated over 300 international exchanges and established 47 cooperative projects between China and Nordic countries, promoting cross-cultural sports initiatives [18][19] Group 5: Future Plans - Looking ahead to the 2025 World University Games in Chengdu, Happy Sports Group aims to leverage this opportunity to deepen international cooperation and promote its successful sports industry practices nationwide [22] - The company plans to integrate the global vitality city assessment system into Chinese urban planning, aspiring to help more cities achieve "global vitality city" certification in the next five years [22]