WAIC现场，消费企业成 AI 落地 “显眼包”

Core Insights - The integration of AI into consumer products is evolving from a technical concept to a part of daily life, with various brands showcasing their innovations at the WAIC 2025 [1][22] - Despite the excitement surrounding AI, many applications in the consumer goods sector remain superficial, lacking strong connections to the products themselves [5][22] Group 1: Consumer Goods and AI Integration - Major consumer brands are leveraging AI to enhance their product offerings and supply chain efficiency, as seen with companies like Yili and Feihe showcasing AI-driven supply chain systems and health monitoring for dairy cows [2][3] - Unilever introduced the "AI for Science" platform, which includes six AI models for product development, indicating a shift towards data-driven innovation in consumer goods [3] - PepsiCo's interactive humanoid robots at their booth highlight the trend of using AI for consumer engagement and brand interaction [3] Group 2: AI in Fashion and Wearables - The AI eyewear segment is gaining traction, with products focusing on lightweight and personalized designs to appeal to younger consumers, as demonstrated by Halliday Glasses and Alibaba's Quark AI glasses [6][8] - The trend of "de-teching" smart glasses aims to make them more fashionable and integrated into daily life, moving away from the perception of being purely technical devices [8][16] Group 3: AI in Fitness and Outdoor Activities - AI fitness devices, such as the "AI personal training mirror," are becoming popular, providing real-time feedback on exercise form and promoting a more interactive fitness experience [18] - The introduction of consumer-grade exoskeletons like VIATRIX indicates a growing interest in AI applications beyond traditional fitness settings, targeting outdoor enthusiasts [19] Group 4: AI in Beauty and Personal Care - The beauty industry is focusing on personalized solutions, with AI skin detection robots offering tailored skincare recommendations based on individual assessments [21] - AI innovations in office productivity tools aim to enhance efficiency, addressing common workplace challenges through smart features [21] Group 5: Future of AI in Consumer Experience - The overall trend indicates that AI is not just about technology but about enhancing consumer experiences, emotional engagement, and participation in the brand narrative [22][23] - The journey of integrating AI into everyday life is just beginning, with significant potential for future developments in various sectors [23]