艺恩数据：2025年医美赛道行业趋势洞察报告

Core Insights - The 2025 medical beauty industry is expected to show diverse development trends, with various segments demonstrating distinct characteristics [1][5] - Light medical beauty is becoming mainstream due to its minimal trauma, quick recovery, and low risk, attracting many first-time consumers [1][8] - The male medical beauty market is rapidly growing, with 73% of men planning to increase their spending in 2024, focusing on anti-aging and minor adjustments [1][23] - Cross-border medical beauty is booming, with South Korea and Hong Kong being the preferred destinations, accounting for 62% and 45% respectively [1][37] Group 1: Light Medical Beauty - Light medical beauty accounts for 44% in injection and 47% in phototherapy, with a projected compound annual growth rate (CAGR) of 20%-30% over the next five years [1][11] - The primary demographic for light medical beauty is women, making up 89% of the interest group, with 37.5% aged 25-29 [1][14] - Popular procedures include water light needles and photon rejuvenation, with compliance, safety, and efficacy being key consumer concerns [1][18] Group 2: Male Medical Beauty - The male medical beauty market is identified as the "second curve" of industry growth, with significant interest in anti-aging and minor adjustments [1][23] - Social media and workplace scenarios are major drivers for male consumers, with core concerns including nasolabial folds and tear troughs [1][29] - 43% of men plan to increase their medical beauty spending in 2024, indicating a shift in consumer behavior [1][25] Group 3: Cross-Border Medical Beauty - The demand for cross-border medical beauty is projected to reach 26% by 2025, with high cost-effectiveness and professionalism being the main attractions [1][37] - However, concerns about language barriers and difficulties in rights protection remain significant [1][37] Group 4: Youth and Medical Beauty - High school graduates are emerging as a significant consumer group during the summer, with a 245% increase in discussions around "post-exam medical beauty" [2][5] - Popular procedures among this demographic include double eyelid surgery and phototherapy, driven by aesthetic recognition and social media influence [2][5] Group 5: Cross-Industry Integration - Beauty and cosmetics companies are increasingly entering the medical beauty sector, with medical-grade dressings becoming popular entry products [2][5] - The medical device auxiliary market is expected to reach 25.38 billion yuan by 2026, with a CAGR of 30% [2][5]