上海中产洗头店凉了，我的百万投资打了水漂

Core Viewpoint - The article discusses the investment pitfalls in the booming hair care industry, particularly focusing on the case of JolieJolie, a brand that initially attracted many middle-class consumers but has now turned into a nightmare for its investors due to alleged fraudulent practices [1][3]. Group 1: Company Overview - JolieJolie, founded in 2019, aimed to serve one hundred million women with quality lifestyle services and opened over 20 physical stores in high-end shopping malls in Shanghai [2][17]. - The brand's business model promised high returns, with claims of a rapid payback period of 6 to 10 months and a monthly revenue of 150,000 yuan per store, leading to a net profit margin of 26.3% across its 18 stores [13][14]. Group 2: Investment Experience - Since 2020, over 20 investors contributed between 300,000 to 2 million yuan to JolieJolie, totaling more than 10 million yuan, but many are now facing significant losses [4][15]. - Investors were initially attracted by the brand's consumer appeal and the promise of substantial profits, often based on their experiences as customers [10][11]. Group 3: Allegations and Legal Issues - In July 2024, it was revealed that JolieJolie was involved in fraudulent activities, including "selling" the same store to multiple investors, leading to a police investigation for illegal fundraising [5][20]. - By late July 2024, all 20 stores closed suddenly, and employees reported unpaid wages, while the brand's management cited operational difficulties and financial issues [21][24]. Group 4: Investor Reactions - Many investors reported not receiving the promised returns, with some claiming that the brand's management provided misleading financial reports to cover up losses [25][27]. - Legal experts noted that cases of illegal fundraising are complex and challenging to resolve, emphasizing the need for investors to conduct thorough due diligence before committing funds [28][29].