Core Insights - The micro-short drama industry is entering a golden era, with significant growth in overseas markets expected to surpass domestic markets in terms of paid short drama revenue [1][3][4] Market Growth - The overseas micro-short drama market is projected to grow from approximately $100 million in 2023 to $1.5 billion in 2024, reaching $3.8 billion in 2025 [1] - The domestic micro-short drama market was valued at 50.5 billion yuan in the previous year, surpassing box office revenues from cinemas for the first time [1] Regional Preferences - North America leads the overseas market with a 40% share, favoring urban romance and fantasy themes [2] - Southeast Asia's market is characterized by themes similar to domestic preferences, such as campus youth and family ethics [2] - Japan focuses on revenge and workplace themes, while South Korea prefers sweet romance and reincarnation stories [2] Production and Localization - The company has developed a streamlined production process in Xi'an, capable of producing 20+ micro-short dramas monthly, with a focus on high-quality content [3][5] - The company has launched localized short drama apps for North America and Southeast Asia, incorporating local actors and cultural elements [5] Technological and Market Drivers - The growth of micro-short dramas is attributed to technological advancements, changing viewing habits, and the impact of the COVID-19 pandemic, which increased demand for quick entertainment [4]
映宇宙执行总裁、总编辑夏晓晖：微短剧走向精品创作和价值共生