十五运会和残特奥会签约7类赞助，22家特许生产企业获授牌

Core Insights - The 15th National Games and the 12th National Paralympic Games have successfully signed sponsorship agreements with various companies, covering seven sponsorship categories, indicating strong corporate support for the events [1][3] - As of June 30, over 1 million anti-counterfeiting labels have been issued for licensed products related to the events, with a total merchandise value exceeding 79.4 million yuan, reflecting a growing market interest [1][3] Sponsorship and Partnerships - Major sponsors such as China Southern Airlines and Industrial and Commercial Bank of China have announced their cooperation plans, showcasing their professional strengths to support the events [3] - Sponsorship agreements have been signed with companies including Industrial and Commercial Bank of China, Shenzhen JingTian, Chow Tai Fook, Zhujiang Beer, Liby, and Wang Lao Ji for the National Games, and with brands like Peak Sports and Traffic Bank for the Paralympic Games [3] Licensed Products and Market Development - A total of 31 licensed production companies and 38 licensed retail companies showcased 1,170 licensed products featuring the mascots "Xi Yang Yang" and "Le Rong Rong," covering 14 categories including cultural products, clothing, and daily necessities [3] - The licensed products have been issued over 1 million anti-counterfeiting labels, covering 11 major categories and 518 varieties, with a merchandise value exceeding 79.4 million yuan, indicating a robust market response [3] - Currently, 271 licensed retail stores have been established across 15 cities in Guangdong and key areas outside the province, enhancing public access to purchase channels [3]