Core Insights - The recent land auction in Longhua District, where the A815-0036 plot was sold at a base price of 1.906 billion yuan with a 0% premium, indicates a cooling trend in secondary core areas compared to previous high premiums of over 40% for other plots in June and July [1][6] - The auction attracted only one bidder, Shenzhen Shenye Xingpeng Investment Co., a subsidiary of Shenye Group, reflecting cautious sentiment among developers due to anticipated supply pressures in the area [1][6] Land Auction Details - The A815-0036 plot, designated for residential use, covers an area of 21,920.84 square meters with a floor area ratio of 3.1, allowing for a total construction area of 67,950 square meters, including residential, commercial, and educational facilities [2][4] - The land sale conditions were lenient, with no mandatory construction requirements or price limits, and the winning bidder is required to start construction within one year and complete it within four years [2][4] Market Trends - In 2025, Shenzhen plans to auction nine residential plots, with Longhua accounting for four, representing 44% of the total supply, highlighting its role as a major supplier in the market [3] - The previous two plots in Longhua achieved premiums of over 40%, with significant interest due to their prime locations, contrasting sharply with the recent A815-0036 plot's performance [4][6] Developer Strategy - The acquisition of the A815-0036 plot at a base price has sparked discussions about Shenye Group's strategy to secure quality land at low costs while avoiding high premium risks, positioning itself advantageously amid policy and planning benefits [5][6] - Analysts suggest that the current trend of resource concentration in "super core" areas is leading developers to adopt a more cautious approach towards secondary core plots, influenced by concerns over inventory pressure due to expected new supply exceeding 1.5 million square meters in Longhua by 2026-2027 [6]
深圳龙华宅地零溢价成交，深业底价“捡漏”