Core Insights - The recent land auction in Longhua District, where the A815-0036 plot was sold at a base price of 1.906 billion yuan with a 0% premium, indicates a cooling trend in secondary core areas compared to previous high premiums of over 40% for other plots [1][10] - The land supply in Longhua is expected to increase significantly, with over 1.5 million square meters anticipated by 2026-2027, leading to cautious bidding behavior from developers due to inventory pressure [1][10] Land Auction Details - The A815-0036 plot, designated for residential use, covers an area of 21,920.84 square meters with a floor price of 28,050 yuan per square meter, and includes residential, commercial, and educational facilities [3][6] - The auction conditions were lenient, with no requirements for affordable housing and a commitment from the winning bidder to start construction within one year and complete it within four years [3][9] Market Trends - The land auction results reflect a broader trend in Shenzhen's real estate market, where "super core" areas are experiencing high demand while secondary core areas are facing reduced interest from developers [10] - The upcoming auction of the A815-0037 plot is expected to further test the market's appetite for secondary core land, as Longhua has become a significant supplier of residential land in Shenzhen [5][10] Developer Strategy - Deep Industry Group's acquisition of the A815-0036 plot at a base price is seen as a strategic move to expand land reserves at low cost while avoiding high premium risks [9][10] - The trend of developers focusing on core areas and adopting a cautious approach towards secondary areas is likely to continue, influenced by the anticipated increase in land supply and changing market dynamics [10]
深圳龙华宅地零溢价成交，深业底价“捡漏”？