Group 1 - The core viewpoint emphasizes the importance of cultural responsibility for companies, regardless of their industry, in the context of the "Belt and Road" initiative [1] - Companies are seen as key players in cultural dissemination, with a focus on creating products that embody cultural values and are perceptible to consumers [1] - The role of leading companies in ecosystem construction, platform companies as ecological hubs, and cross-industry companies in value chain reconstruction is highlighted [1] Group 2 - Three dimensions of cultural export innovation are discussed: user co-creation, high-dimensional integration of technology and experience, and balancing localization with globalization [2] - The shift from passive consumption to active participation in content creation is noted as a significant change in user engagement [2] - The importance of addressing cultural conflicts and political/economic barriers in international expansion is emphasized, with a suggestion to focus on product quality and consumer experience [3] Group 3 - The concept of a "community of shared future for mankind" is proposed as a guiding principle for Chinese companies going global, emphasizing shared values and common pursuits among consumers worldwide [3] - The need for companies to create a "community of destiny" through their products, ensuring accessibility to quality resources globally, is underscored [3]
包国强:企业是互联网时代的传播主体
Zhong Guo Jing Ying Bao·2025-07-30 14:59