Core Insights - The land auction in Shenzhen's Longhua District concluded with a base price transaction, highlighting the scarcity of low-density residential land in core areas [1] - Recent trends indicate a divergence in land auction results, with "super core" areas experiencing high demand while secondary core areas face cooling interest from developers [2] - The overall land supply and transaction prices in the real estate market are crucial for influencing market dynamics, with a notable increase in land auction activity in Shenzhen as a response to market pressures [2] Group 1 - The A815-0036 plot in Longhua was sold for 1.906 billion yuan, translating to a floor price of approximately 28,050 yuan per square meter [1] - In contrast, the Qianhai Guiwan plot was sold for 2.155 billion yuan with a floor price of about 84,000 yuan per square meter, marking an 86% premium [1] - The A802-0309 plot in Longhua was acquired for 2.37 billion yuan, with a floor price of 27,565.89 yuan per square meter and a premium of 40.7% [1] Group 2 - The land auction market in Shenzhen is characterized by a trend where top-tier developers are cautious about non-super core plots, focusing instead on high-demand areas [2] - The first half of the year saw a 27.5% increase in land auction revenue across 300 cities, despite a 5.5% decline in transaction area [2] - The top 20 cities accounted for 68% of the national land auction revenue, with cities like Hangzhou and Beijing surpassing 100 billion yuan in land sales [2] Group 3 - Recent land auctions in key cities like Suzhou have shown continued high demand, with a record floor price of 65,241.78 yuan per square meter achieved by Greentown Real Estate [3] - Developers are increasingly prioritizing project safety and profitability, particularly in core urban areas where land scarcity drives high premium transactions [3]
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