Workflow
人事丨朱华荣掌舵长安集团,称新央企将聚焦智能汽车机器人、飞行汽车

Core Viewpoint - The establishment of China Changan Automobile Group marks the emergence of the third central automotive enterprise in China, with a focus on innovation and global expansion in the automotive industry [2][3]. Group 1: Company Formation and Leadership - China Changan Automobile Group was officially established on July 29, 2023, in Chongqing, with a registered capital of 20 billion yuan [2]. - Zhu Huarong has been appointed as the Party Secretary and Chairman of the new group, bringing extensive experience from his previous roles in the automotive sector [2][3]. - The group comprises 117 subsidiaries and covers a wide range of businesses, including vehicle manufacturing, sales, financial services, and logistics [2]. Group 2: Strategic Goals and Market Expansion - The new group aims to focus on developing smart vehicles, flying cars, and integrated intelligent systems, while exploring a new ecosystem for transportation across land, sea, and air [3]. - Zhu Huarong has set ambitious targets for 2023, including achieving sales of 3 million vehicles and generating revenue of 300 billion yuan, with specific goals for new energy vehicle sales and international sales [3]. - The company plans to launch 77 new models by 2025, including 13 new energy vehicles, and intends to adjust the fuel to new energy vehicle ratio from 7:3 to 6:4 [3]. Group 3: Leadership Style and Industry Impact - Zhu Huarong is breaking traditional perceptions of state-owned enterprise leaders by engaging with the public through live streaming and showcasing a more approachable image [4]. - His leadership style emphasizes a blend of engineering expertise and innovative thinking, reflecting a shift in the automotive industry towards embracing new technologies and business models [4]. - The company is preparing for a brand launch in the European market and has already commenced production at its factory in Thailand, indicating a proactive approach to global market penetration [5].