Amazon Updates Code to Keep Out Google AI Shopping Tools

Group 1 - Amazon is implementing measures to block other companies' AI shopping tools from accessing its website, including updating its site code to restrict AI agents from Google and other firms like Perplexity, Anthropic, and OpenAI [1][2][3] - The company is reportedly preventing its products from appearing in search results generated by external chatbots and search tools, which could lead to reduced visibility for Amazon listings [3][4] - This strategy reflects a broader trend among retailers to protect their market position against the rise of AI tools that could alter consumer shopping behaviors and reduce direct traffic to their sites [4][5] Group 2 - Analysts suggest that the integration of AI into shopping experiences may disrupt traditional retail models, with the product discovery process potentially collapsing as consumers rely more on AI for recommendations [5] - Both Amazon and Walmart are adapting their strategies to safeguard their market positions, indicating a significant transformation in the retail landscape driven by technological advancements [6]