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Zuckerberg: AI increased the time spent on Facebook and Instagram in Q2
Meta PlatformsMeta Platforms(US:META) TechCrunchยท2025-07-30 21:21

Core Insights - Meta's CEO Mark Zuckerberg attributes the increase in user engagement on the company's apps to advancements in AI, despite some consumer complaints about low-quality AI-generated content [1][2] - The recommendation systems have improved significantly, leading to a 5% increase in time spent on Facebook and a 6% increase on Instagram in the second quarter [2] - Meta reported that over 3.4 billion people used its family of apps daily in June, marking a 6% year-over-year increase, contributing to a total revenue of $47.1 billion, which is up 22% year-over-year [2] - Video consumption on Meta's platforms increased by 20% year-over-year, attributed to optimizations in ranking systems and a focus on promoting original content on Instagram [3] - The new platform Threads is also experiencing increased user engagement due to the integration of large language models (LLMs) [3]