广东求解消费密码：1.5亿人背后的新场景和新供给

Core Insights - Guangdong's consumer market shows signs of recovery, with a retail sales total of 22,932.66 billion yuan in the first half of the year, reflecting a year-on-year growth of 3.5%, which is an acceleration of 1.0 percentage points compared to the first quarter [1][2] - The "old-for-new" policy has significantly boosted the replacement of durable goods, leading to substantial growth in retail sales across various categories, including home appliances and furniture [8][9] - New consumption scenarios, such as indoor skiing and themed tourism, are emerging as key drivers of consumer engagement and spending [3][4] Consumer Market Recovery - The retail sales in Guangdong reached 22,932.66 billion yuan in the first half of the year, with a 3.5% year-on-year increase, indicating a recovery trend [1] - Tourist numbers during the "May Day" holiday increased by 18.7%, with tourism revenue growing by 20.3% [1][5] - The Dragon Boat Festival saw a significant rise in both day and overnight visitors, with increases of 46.55% and 50.71% respectively, and tourism revenue soaring by 58.18% [1] Supply and Demand Interaction - The "old-for-new" policy has been pivotal in driving consumer demand, with retail sales of home appliances and related categories seeing growth rates of 44.9% and 38.5% respectively [8] - New products and services are being introduced to meet consumer needs, creating a positive interaction between consumption and industry [2][9] - The rise of new consumption scenarios is attributed to increased disposable income and technological advancements that support innovative consumer experiences [5][9] New Consumption Scenarios - Indoor skiing has become a popular summer activity in Guangzhou, with user numbers increasing by over 8% year-on-year [3] - The integration of cultural, culinary, and sporting events into tourism has led to innovative consumption experiences, such as themed river cruises [4] - The "holiday economy" and "night economy" are being fully leveraged, with significant increases in tourist numbers and revenue during holiday periods [5] Challenges and Recommendations - Despite the growth, challenges such as homogenization of cultural tourism and insufficient integration of consumption scenarios remain [6][7] - Experts suggest creating new consumption scenarios aligned with local industry strengths and consumer preferences, while also enhancing policy reforms to support innovation [7][9] - There is a need for improved regulatory measures to ensure quality and service standards in the evolving consumer landscape [10]