贴心服务为企业发展添底气

Core Viewpoint - Mixue Ice Cream has become a leading global fresh tea beverage company with over 46,000 stores worldwide since its establishment in 1997, supported by local government initiatives [1] Group 1: Government Support - The government has provided comprehensive support to Mixue Ice Cream, facilitating its transition from a local brand to a global chain [1] - Through initiatives like the "Learning, Inspection, Improvement, and Enterprise Observation" campaign, the government has actively listened to the company's needs and offered guidance on food safety, compliance, and operational support [1] - The government has also enhanced policies to assist companies in expanding into overseas markets, providing a platform for international cooperation [1] Group 2: Business Development Strategy - The company aims to optimize its product and service offerings while building a self-controlled, safe, and efficient digital supply chain [1] - Mixue Ice Cream is focused on innovating diverse consumption scenarios to inject new momentum into the retail industry's transformation and upgrading [1] - The continuous release of national policy dividends presents unprecedented development opportunities for the company [1]