扎克伯格豪赌AI见效！Meta(META.US)Q2业绩亮眼，Q3指引超预期

Core Viewpoint - Meta Platforms reported strong Q2 revenue and provided optimistic Q3 guidance, indicating robust growth in its advertising business, which supports significant investments in artificial intelligence [1][2] Financial Performance - Q2 revenue reached $47.52 billion, a 22% year-over-year increase, exceeding market expectations; diluted earnings per share were $7.14, up 38% year-over-year, also surpassing forecasts [1] - For Q3, Meta expects revenue between $47 billion and $50.5 billion, with the midpoint exceeding analyst expectations of $46.2 billion [1] Investment in AI - Meta is increasing its capital expenditure forecast for 2025, driven by ongoing investments in talent, infrastructure, data centers, and energy to remain competitive in the AI race; projected spending for this year is between $66 billion and $72 billion [1] - The company anticipates that costs will continue to rise, particularly in infrastructure and employee compensation [1][4] Advertising Revenue Growth - Meta's advertising revenue showed significant growth across regions, with notable increases in the U.S., Canada, and Europe [3] - The average revenue per person (ARPPU) and daily active people (DAP) metrics indicate a positive trend in user engagement and monetization [6] AI Strategy and Market Position - CEO Mark Zuckerberg is investing heavily in new data centers and attracting top AI researchers with substantial compensation packages; the internal AI division has been restructured to focus on developing human-level AI capabilities [4] - Meta's advertising business has benefited from improvements in AI, which have enhanced the efficiency and revenue of its advertising system [5] Competitive Landscape - Competitors like Alphabet are also increasing their investments in AI, reflecting a broader trend in the industry where companies are racing to capitalize on AI advancements [7] - The competitive dynamics in AI are likened to historical tech races, but with a faster pace due to the nature of AI development [7]