今年暑期档，死去活来

Group 1 - The core viewpoint of the article highlights the significant downturn in the Chinese film market during June, with a monthly box office of 1.907 billion yuan, marking a ten-year low for the same period [1] - The film "Nanjing Photo Studio" is anticipated to ignite the summer box office, with predictions suggesting it could reach a box office of 3.7 billion yuan [3][11] - The first half of July saw a lackluster performance from new releases, with "Jurassic World: Rebirth" barely surpassing 500 million yuan and "Superman" failing to reach 100 million yuan [6][25] Group 2 - The summer box office has been characterized by two trends: the underperformance of domestic blockbusters and the continued decline of imported films [17] - The film "Nanjing Photo Studio" has gained traction through effective pre-screening strategies, leading to a strong opening weekend with box office earnings of 601.6 million yuan on Friday, 1.08 billion yuan on Saturday, and 1.46 billion yuan on Sunday [11][12] - The overall summer box office currently stands at 5.6 billion yuan, significantly lower than the 11.6 billion yuan recorded during the same period last year [32] Group 3 - The film "731" was expected to be a major release but has not yet been officially scheduled, despite having a high interest level of 2.6 million on the Maoyan app [34] - Upcoming films in August include "East Extreme Island," which is anticipated to be a major hit, and "Wandering Mountain Little Monster," which has received positive early reviews [31][36] - The film market is facing challenges, with a growing demand for high-quality commercial films, while the production of such films is decreasing due to rising costs [41][42]